Red Bull was seeking to break through to the much sought after female demographic at SMU. But with most of their budget geared towards “extreme” activations, it was proving difficult to connect with this demographic in an organic way.

By utilizing Pairr’s data insights and software, Red Bull reached their desired target market providing a customized event encompassing memorable experiences that resonated with the attendees. This resulted in efficient budget spend, maximized attendance, boosted engagement, increased social impressions, and samplings.