Neiman Marcus was seeking to become more innovative and spark a desire in millennial women to include the brand in their lifestyle. But with a tight budget, limited resources, and strong reputation, it was proving difficult to connect with new millennial female consumers

Pairr partnered with top women-run brands carried by Neiman’s to curate an event revolving around entrepreneurial empowerment in Texas.

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Pairr brought together top women CEO’s, founders and influencers in Texas to have an intimate candid conversation about the struggles, rewards and journey involved in being a woman entrepreneur.

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Sixty percent (60%) of attendees invited were fellow female entrepreneurs or influencers in the Dallas-area, with forty percent (40%) of the mix invited female members on Pairr to boost engagement, reach and new customer acquisition.