Neiman Marcus was seeking to become more innovative and spark a desire in millennial women to include the brand in their lifestyle. But with a tight budget, limited resources, and strong reputation, it was proving difficult to connect with new millennial female consumers
Pairr partnered with top women-run brands carried by Neiman’s to curate an event revolving around entrepreneurial empowerment in Texas.
Pairr brought together top women CEO’s, founders and influencers in Texas to have an intimate candid conversation about the struggles, rewards and journey involved in being a woman entrepreneur.
Sixty percent (60%) of attendees invited were fellow female entrepreneurs or influencers in the Dallas-area, with forty percent (40%) of the mix invited female members on Pairr to boost engagement, reach and new customer acquisition.