Red Bull

RECHARGE STATION

The challenge

Red Bull was seeking to break through to the much sought after female demographic at SMU. But with most of their budget geared towards “extreme” activations, it was proving difficult to connect with experiences that resonated with the attendees.

The solution

Red Bull was seeking to break through to the much sought after female demographic at SMU. But with most of their budget geared towards “extreme” activations, it was proving difficult to connect with experiences that resonated with the attendees.

1920%

ROI

Return on Investment

>100%

RSVPs

Return on Investment

97.5K

SOCIAL IMORESSIONS

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Red Bull was seeking to break through to the much sought after female demographic at SMU. But with most of their budget geared towards “extreme” activations, it was proving difficult to connect with experiences that resonated with the attendees.

Sentiments

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