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Lushra
GALENTINE'S DAY POP-UP
The challenge
Lushra HQ wanted to reach influential women in the Dallas community to promote their "Party with Lushra" campaign to increase their client-base for Birthday Parties, Corporate Events, Gender Reveals and more. They had previously spent resources and money on a "Texas" Pop Up surrounding the Texas State Fair that resulted in only 10 people in attendance the entire weekend and were looking for ways to increase their ROI.
The solution
Lushra HQ partnered with Pairr to send exclusive invites through the Pairr platform to increase reach and awareness, along with utilizing Pairr's experience ecosystem to layer in trending brands such as Topo Chico, Bumble, Brite Beauty, Bubble Tap Trailer and Baldo's to reduce costs and enhance the overall experience of the event. In addition, Pairr hosted a VIP night to increase amplification of the event on social channels with dallas-based influencers including Gal About Town, One Small Blonde and many more.