The solution
Lushra HQ partnered with Pairr to send exclusive invites through the Pairr platform to increase reach and awareness, along with utilizing Pairr's experience ecosystem to layer in trending brands such as Topo Chico, Bumble, Brite Beauty, Bubble Tap Trailer and Baldo's to reduce costs and enhance the overall experience of the event. In addition, Pairr hosted a VIP night to increase amplification of the event on social channels with dallas-based influencers including Gal About Town, One Small Blonde and many more.