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Patio to Plate
Organically promote Topo Chico as sustainable and eco-conscious, while increasing engagement with the brand.
Pairr aggregated the Topo Chico target market's psychographics to understand their consumers' additional interests. Utilizing this information, Pairr created strategic partnerships with Garden-tech company, Gardenuity, and celebrity-chef, Tiffany Derry. The event drove over 2.2M Impressions and engaged attendees for over 41 minutes on how to plant the perfect Taco Topping garden and cook a delicious Taco dish.