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The Beauty Buzz -

Wine Down & Glam Up

(3-Part Virtual Series)

The challenge

Bumble was eager to continue engagement with their target demographic of Millenial women through formative experiences during the initial days of the Covid-19 crisis. Many consumers felt disconnected from friends, dating life, and networking opportunities with the quarantine in place and were searching for community experiences that were not available to them. The Pairr platform provided strategic insights and recommendations for authentic engagement through 'The Beauty Buzz' series to bring users together to look and feel their best virtually, for the perfect happy hour with the girls, video date night, or zoom conference.

The solution

Pairr created a 3-event Virtual Event Series for Bumble Date, Bumble BFF, and Bumble Bizz that incorporated data-backed partnerships with Brite Beauty and engaging influencer partners that aligned with Bumble's target market. Influencer partners included Connor Saeli from the Bachelorette, A Double Dose blog, One Small Blonde blog, and Kristina McInnis. The series featured hair and makeup tips, dating advice, Q&A, and attendee interaction with influencer partners; Bumble was able to reengage Bumble users, along with engage new consumers in a completely new and unique manner.







Attendees had the opportuntiy to interact with the panelists by sharing their screen. Three girls responded to Connor's question on if they had any luck with bumble and two of them were on Bumble BFF stating, "I have a boyfrend, but I am on Bumble BFF and have met a few girls on it who have been pretty nice [connections]. I like that you can pick people who have similar interests as you." - Sadie, Michigan

Bumble BFF