Neiman Marcus was seeking to become more innovative and spark a desire in millennial women to include the brand in their lifestyle.
Pairr partnered with top women-run brands carried by Neiman’s to curate an event revolving around entrepreneurial empowerment in Texas.
Pairr brought together top women CEO’s, founders and influencers in Texas to have an intimate candid conversation about the struggles, rewards and journey involved in being a woman entrepreneur.
Sixty percent (60%) of attendees invited were fellow female entrepreneurs or influencers in the Dallas-area, with forty percent (40%) of the mix invited female members on Pairr to boost engagement, reach and new customer acquisition.
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"I had recently moved to Dallas and had the opportunity to hear from top movers and shakers and actually connect with them in an intimate way"